Selected work focused on simplifying complexity and improving how information is understood and used.

Case Study: Partner Campus Onboarding Process Document

How I redesigned a 5-step onboarding system to improve clarity and usability in sales contexts, increasing comprehension speed and presentation effectiveness.

The Problem

Client provided an onboarding infographic, originally generated within an AI app. The original version was:

  • Lacking any brand identity

  • Dense and hard to scan

  • Visually heavy with low hierarchy

  • Ineffective in sales conversations

The Request

The client requested:

  • Updated messaging (which they provided)

  • Vertical layout

  • Banner/header

  • Design in alignment with company brand guidelines

  • Digital PDF output, optimized for viewing on web

My Approach

Focused on improving how the system is understood, not just styled:

  • Improved readability across presentation contexts

  • Strengthened hierarchy to guide scanning and flow

  • Reduced cognitive load through spacing and simplification

  • Modernized layout while staying within brand constraints

Key Design Decisions

  • Simplified layout to reduce cognitive load

  • Maintained 5-step structure due to stakeholder constraints

  • Prioritized readability over visual density

Case Study: Transforming a Training Presentation into a Structured Experience

This project focused on redesigning an internal training presentation, “Raising the Bar: Ease of Doing Business with Agent Partners,” to improve clarity, engagement, and consistency. The original version contained strong foundational ideas but lacked structure, narrative flow, and facilitation support.

My role was to evolve the deck into a more intentional, audience-centered experience, one that not only communicated expectations, but actively guided behavior change.

The Problem

The original presentation successfully introduced key concepts like friction vs. flow and ownership, but several issues limited its effectiveness:

  • Loose structure — Content existed as standalone slides without a clear narrative arc

  • Minimal facilitation guidance — Relied heavily on presenter interpretation

  • Low scannability — Dense or repetitive slides reduced clarity

  • Limited engagement design — Breakout sessions were under-defined

  • Inconsistent framing — Concepts weren’t always anchored in real-world application

Ultimately, the content informed—but didn’t fully activate—the audience.

My Approach

  • Reframed the narrative into a clear, end-to-end journey (framing → application → commitment)

  • Clarified core concepts by turning abstract ideas into defined, behavior-based pillars

  • Made content actionable through real-world examples and cause-and-effect framing

  • Designed for facilitation with structured prompts, guided discussions, and breakout clarity

  • Elevated engagement by aligning interactive moments to specific learning outcomes

Key Design Decisions

Good presentations communicate ideas. Great presentations shape behavior.

This redesign focused on closing that gap, turning a solid foundation into a structured, engaging experience that helps teams not just understand expectations, but consistently act on them.